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If you are managing a business, be it a bank, a retail shop or a small to mid-size business to business, you have regular contact with customers and various stakeholders. This amounts to a wealth of brand data just waiting to be scooped up. The problem is how to pull it all together and use it efficiently.

Paul Garrison’s training session is aimed at understanding and then dialing up the impact of your business’s brand value.

During this event Paul will also be coordinating a teamwork exercise on “The Orbiter” branding tool.

The Orbiter is basically an internal focus group whose purpose it to assess the various components of your business in order to determine core competences as they relate to customer value. An Orbiter session group should comprise a range of people who work with the company and have intimate knowledge of the product and the customer. The Orbiter tool is a good mechanism to capture all the available brand features and benefits and link them to specific customer needs that you have identified in segmentation and customer targeting.

Paul started out at Procter & Gamble and then went on to serve two stints at Coca-Cola – first in the US, and then later as marketing director for Central and Eastern Europe, and finally as managing director in Hungary. In between the US and European Coke assignments, Paul ran his own advertising agency for 10 years in the US.

In 2003 he founded the Garrison Group strategic consultancy based in Budapest and active throughout the region including Russia and Turkey. The Garrison Group is highly involved in leading edge marketing with clients such as IKEA, Sony PlayStation, Telenor, Pfizer, AVON, UniCredit Bank, Efes, Intersport, Bayer, and, of course, Coca-Cola.

Benefits of attending the event:

  • You will discover new tools and techniques you will be able to apply when constructing your brand architecture, strategy or trying to identify your main differentiators
  • You will be able to use and apply The Orbiter in your company yourself
  • Further support, if needed, from MSM Romania or Garrison Group teams
  • First 15 participants to sign up will receive Paul’s “Exponential Marketing” book, English edition, with his autograph
  • All participants will be awarded a Participation Certificate

This special NRCC - MSM Romania event will take place at:
Putul lui Zamfir 36, 4th Floor, Bucharest, Romania

For NRCC members (including MSM Romania students and alumni) the fee is RON 200. For non-members, the fee for this event is RON 420. Space is limited. Please contact to reserve a space.

Thank you very much for your interest in our and our partners events.

For any questions or comments you may use the below contactform. After receiving the form we will immediately contact you.

Best regards,

Management Services BLISS SRL
Chamber of Commerce: J09/11/09.01.2006
Fiscal code: RO 18268740
IBAN: RO13INGB0000999901704773 (lei)
IBAN: RO37INGB0000999901790768 (euro)
Bank: ING Bank Romania Dorobanti Branch

tel: 0040(0)729 005 626